AI SEO Training in Nepal: SEO, AEO and GEO
An AI-first, one-month SEO course in Kathmandu and live online. You use AI at every step while learning technical SEO, on-page optimisation, content, local SEO and link building, and how to get your business cited in ChatGPT, Gemini and Google AI Overviews (AEO and GEO). You audit and improve a live website from week one. Taught by Chitra Raj Bhandari.
NPR 20,000 1 month · about 48 hours
Course fee
NPR 20,000 per learner
1 month · about 48 hours · certificate included
- Schedule
- Sun–Fri · 6–8 AM or 5–7 PM
- Mode
- In class (Om Shanti Chowk, Shantinagar) or live online
- Level
- Beginner to intermediate
- Trainer
- Chitra Raj Bhandari
- Next intake
- November 2026
Search changed. The fundamentals did not.
People in Nepal still start most buying decisions with a search, on Google, on Maps, and increasingly by asking an AI assistant. AI answers are built from web pages that are clear, trustworthy and well structured. The skills that make a page rank on Google are the same skills that get it quoted by ChatGPT or Gemini.
This course teaches SEO as it works now: technical health, genuinely useful content, strong local signals, entity clarity and structured data. No keyword stuffing, no link schemes, and no shortcuts that get sites penalised.
Good fit
- Marketing executives and content writers who want to own SEO at work
- Business owners and founders who want more leads from Google and Maps
- Web developers and WordPress designers adding SEO to their services
- Freelancers serving local or international SEO clients
- Graduates of a general digital marketing course who want to specialise
What you need
- Comfort with computers, browsers and Google Docs or Sheets
- Your own laptop for every class
- A website you can practise on is helpful (yours, your employer's with permission, or a practice site we provide)
New to marketing entirely? Consider the Digital Marketing Course, which includes SEO as one of twelve modules.
After this course you will be able to…
- Explain how Google crawls, indexes and ranks pages, and how AI search selects sources
- Run keyword research and map keywords to pages by search intent
- Write and optimise titles, headings, content and internal links
- Diagnose indexing, speed and crawl problems in Search Console and a crawler
- Add and validate schema markup (Organization, LocalBusiness, Product, FAQ, Article)
- Rank a business in Google Maps with a well-managed Google Business Profile
- Plan topic clusters and content briefs that build topical authority
- Earn links safely through digital PR, partnerships and useful assets
- Improve a brand's visibility and accuracy in ChatGPT, Gemini and AI Overviews
- Produce an SEO audit and monthly report a client or manager can act on
How every class works
Two hours a day, Sunday to Friday: never lecture-only.
A focused explanation and a live demonstration in the real tool, including how AI speeds up the task and where it gets things wrong.
You do the task yourself on a real or practice website or ad account while the trainer checks your work and answers questions. No lecture-only classes.
Day-by-day plan
24 classes over four weeks. Each day lists the training topic, the practice task and the AI tools used.
Week 1: How search and AI search workDays 1–6
| Day | Hour 1: guided training | Hour 2: hands-on practice | AI used |
|---|---|---|---|
| Day 1 | How Google crawls, indexes and ranks pages in 2026 | Inspect your practice site in Search Console and log what is indexed | Gemini to explain coverage reports |
| Day 2 | How AI Overviews, ChatGPT and Perplexity choose their sources | Ask 10 Nepali buyer questions in Google, ChatGPT and Perplexity; record which sites get cited | ChatGPT search, Perplexity, Google AI Mode |
| Day 3 | Search intent and reading the results page | Classify 30 queries by intent and note the result features for each | Claude to pre-classify, then you check every one |
| Day 4 | Keyword research fundamentals: Nepali and English queries | Build a seed list with Keyword Planner, Search Console and Ubersuggest | ChatGPT to expand seed ideas |
| Day 5 | AI keyword clustering and keyword-to-page mapping | Cluster 200 keywords and map them to pages without cannibalisation | ChatGPT or Claude clustering, verified in Sheets |
| Day 6 | Practice-site setup and week review | Connect GA4 and Search Console; agree your capstone website | None: setup day |
Week 2: On-page SEO and AI-assisted contentDays 7–12
| Day | Hour 1: guided training | Hour 2: hands-on practice | AI used |
|---|---|---|---|
| Day 7 | Titles, meta descriptions, headings and URLs | Rewrite titles and metas for 5 priority pages | AI generates options; you choose and edit |
| Day 8 | Helpful content and E-E-A-T | Score 3 competitor pages against a quality checklist | Claude as a critical reviewer |
| Day 9 | AI content briefs from search results and entities | Build 2 content briefs for your capstone site | ChatGPT/Claude brief prompts from your prompt library |
| Day 10 | Editing AI drafts to a publishable standard | Fact-check, localise and rewrite an AI draft in your brand voice | AI first draft; human edit is graded |
| Day 11 | Internal linking and site architecture | Plan the internal links for one topic cluster | AI suggests anchors; you validate relevance |
| Day 12 | Publish and review | Publish one fully optimised article and review it in class | None: peer review |
Week 3: Technical SEO, structured data and local SEODays 13–18
| Day | Hour 1: guided training | Hour 2: hands-on practice | AI used |
|---|---|---|---|
| Day 13 | Crawling, indexing, redirects and canonicals | Crawl your site with Screaming Frog and prioritise the issues | AI summarises the crawl export into a fix list |
| Day 14 | Core Web Vitals and page speed on WordPress | Run PageSpeed Insights and fix three issues | AI explains diagnostics in plain language |
| Day 15 | Structured data and entities with JSON-LD | Write Organization and LocalBusiness schema and validate it | AI drafts the JSON-LD; Rich Results Test checks it |
| Day 16 | Local SEO and Google Business Profile | Optimise a real or practice Business Profile | AI drafts posts and Q&A, edited for accuracy |
| Day 17 | Reviews, citations and Nepali directories | Build a citation list and review-request plan for a Kathmandu business | AI drafts review requests and replies |
| Day 18 | Technical audit checkpoint | Compile your technical findings with priorities | None: trainer review |
Week 4: AI search optimisation (AEO/GEO), links and reportingDays 19–24
| Day | Hour 1: guided training | Hour 2: hands-on practice | AI used |
|---|---|---|---|
| Day 19 | Answer engine and generative engine optimisation (AEO/GEO) | Rewrite one page answer-first with a fact table and FAQs | Test the page by prompting ChatGPT and Gemini with buyer questions |
| Day 20 | llms.txt, AI crawler access and brand mentions | Create an llms.txt file and review robots.txt for AI crawlers | Claude drafts llms.txt from your sitemap |
| Day 21 | Safe link building and digital PR | Write an outreach plan and 3 personalised pitches | AI personalises pitches; you check every claim |
| Day 22 | Measuring SEO and AI visibility | Build a Looker Studio report and an AI-mention tracking sheet | AI prompt set for monthly visibility checks |
| Day 23 | Capstone: complete SEO and AI-search audit | Finish your audit and 90-day roadmap | AI formats the report; findings are yours |
| Day 24 | Capstone presentations and feedback | Present your audit; receive written feedback | None |
What AEO and GEO actually mean
Answer engine optimisation (AEO) means structuring content so search features and assistants can lift a direct answer from it. Generative engine optimisation (GEO) means making your brand a source that AI tools such as ChatGPT, Gemini, Claude and Perplexity choose to cite and describe accurately.
In practice, both rest on the same things this course teaches: crawlable pages, clear facts, consistent entity information, structured data, evidence of expertise, and mentions on other trusted sites. We teach what is observable and testable, not guesswork about "secret" AI ranking factors.
Tools you will use
| Search Console, Keyword Planner, Analytics 4, Business Profile, PageSpeed Insights, Rich Results Test, Looker Studio | |
| Crawling & research | Semrush (free plan or trial), Bing Webmaster Tools, Screaming Frog SEO Spider (free), Ubersuggest, Ahrefs Webmaster Tools (free) |
| AI | ChatGPT, Claude, Gemini, Perplexity |
| Website | WordPress, a lightweight SEO plugin, Schema validator |
A live SEO audit you can put in your portfolio
Over the four weeks you build a complete SEO audit and 90-day roadmap for a real website, then present it to the trainer for feedback.
- Technical health and indexing review
- Keyword map and content gap list
- On-page fixes for priority pages
- Schema and entity recommendations
- Local SEO and AI-visibility findings
- A prioritised roadmap with effort and impact
Chitra Raj Bhandari
SEO, AI search and analytics
Chitra Raj Bhandari has worked in digital marketing since 2012, starting with agency SEO and digital work for Australian brands such as ADP Payroll Australia, Ego Pharmaceuticals, Watches of Switzerland, Dinosaur Designs, Bondi Sands and Spendless Shoes. He has spoken at WordCamps on semantic SEO, local search and website optimisation, and consults for businesses in Nepal on SEO, AI search and analytics.
Full profile →NPR 20,000 for the full course
- About 48 hours of live training over one month (24 sessions of 2 hours)
- Morning (6–8 AM) or evening (5–7 PM) batch, Sunday–Friday
- In class at Om Shanti Chowk, Shantinagar, Kathmandu, or live online
- Includes course materials, assignment feedback, audit review and certificate
- No internship in 1-month courses. For an internship, see the 3- or 6-month programmes
SEO training: questions
How much does SEO training cost in Nepal at DMT?
The one-month SEO Training course costs NPR 20,000, including about 48 hours of live classes, materials, feedback and a certificate of completion.
How long does it take to learn SEO?
You can learn the fundamentals and complete a professional audit in this one-month course. Becoming confident takes a few more months of practice on real sites, which is why we build the course around live websites.
Does the course cover AI search and ChatGPT?
Yes. A full module covers how AI Overviews and assistants such as ChatGPT, Gemini and Perplexity choose sources, and how to improve a brand's visibility and accuracy in AI answers.
Where can I join SEO training in Kathmandu?
Classes are held at The Pink House, Second Floor, Siddha Galli, Om Shanti Chowk, Shantinagar, Kathmandu, in morning (6–8 AM) and evening (5–7 PM) batches, Sunday to Friday. You can also join live online.
Is this an advanced SEO course?
It starts from the fundamentals and moves into advanced topics such as technical SEO, structured data, entity optimisation and AI search. Experienced practitioners usually find the technical, schema and AI search modules most valuable.
Do I need my own website?
No. It helps, but we provide a practice website if you don't have one.
Is coding required?
No coding is required. You will edit simple HTML and JSON-LD snippets, and we show you how.
Can I do the SEO course online?
Yes. You can join the same morning or evening batch live online.
Is local SEO for Google Maps included?
Yes. A full module covers Google Business Profile, reviews, citations and local content for businesses in Nepal.
What can I do after this course?
Common next steps are SEO executive or content and SEO roles at agencies and brands, or offering SEO as a freelancer. Pair it with AI-Powered PPC Training for a full search marketing skill set.